Love at first sip. And second. And third. And fourth. Wait, hold on.
Love at first sip. And second. And third. And fourth. Wait, hold on.
Love at first sip. And second. And third. And fourth. Wait, hold on.
Come for the coffee.
Stay for the experience.
Come for the coffee. Stay for the experience.
Coffee Project, a cherished local brand, is renowned for its enchanting interiors and exceptional offerings. Since its inception in 2014, it has redefined the café experience for Filipinos, and it continues to do so by remaining committed to providing not only delectable food but also an extraordinary ambiance. AllValue Holdings Co. takes pride in Coffee Project as its flagship brand, which has paved the way for other successful ventures like Ruined Project™ and Dear Joe™. More recently, Café Crossing™ and theminiproject™ have also been introduced. For three consecutive years, Coffee Project has been honored by Big 7 Travel as one of the Most Instagrammable Cafés in the World.
Coffee Project, a cherished local brand, is renowned for its enchanting interiors and exceptional offerings. Since its inception in 2014, it has redefined the café experience for Filipinos, and it continues to do so by remaining committed to providing not only delectable food but also an extraordinary ambiance. AllValue Holdings Co. takes pride in Coffee Project as its flagship brand, which has paved the way for other successful ventures like Ruined Project™ and Dear Joe™. More recently, Café Crossing™ and theminiproject™ have also been introduced. For three consecutive years, Coffee Project has been honored by Big 7 Travel as one of the Most Instagrammable Cafés in the World.
key responsibilities
key responsibilities
Offering coffee is one thing.
Selling its idea is another.
Offering coffee is one thing. Selling its idea is another.
As a graphic designer for AllValue Holdings Co. Food and Services Group, my primary role involves upholding the company's rigorous marketing standards for all its brands. This encompasses maintaining the consistency of existing materials and devising innovative concepts that align with each brand's fundamental principles. Specifically, my focus has been on the flagship brand, Coffee Project, where I have been entrusted with enhancing its online visibility, overseeing store collaterals, and crafting original ideas for every campaign season. Additionally, my background in Industrial Design has afforded me the opportunity to collaborate on promising new concepts as they emerge.
As a graphic designer for AllValue Holdings Co. Food and Services Group, my primary role involves upholding the company's rigorous marketing standards for all its brands. This encompasses maintaining the consistency of existing materials and devising innovative concepts that align with each brand's fundamental principles. Specifically, my focus has been on the flagship brand, Coffee Project, where I have been entrusted with enhancing its online visibility, overseeing store collaterals, and crafting original ideas for every campaign season. Additionally, my background in Industrial Design has afforded me the opportunity to collaborate on promising new concepts as they emerge.
collaterals
collaterals
Menus, brochures, banners, and everything in between.
Menus, brochures, banners, and everything in between.
Coffee Project's impressive growth led to the establishment of over five dozen outlets nationwide, in addition to other brands under its umbrella. As a team, our mission was to meticulously design and coordinate the production of collaterals for all these stores across the country, for every campaign and every season.
Coffee Project's impressive growth led to the establishment of over five dozen outlets nationwide, in addition to other brands under its umbrella. As a team, our mission was to meticulously design and coordinate the production of collaterals for all these stores across the country, for every campaign and every season.
Designed with the modern consumer in mind.
Coffee Project's visual elements have consistently been crafted with a careful balance between staying on-trend and maintaining a sense of coherence. These visuals aptly embody the brand's core philosophy of providing not only coffee but also memorable experiences to its customers.
Tap or click the posters to see the magic ↓
Designed with the modern consumer in mind. Coffee Project's visuals has always been produced to strike a balance between trendy and coherence. And reflect the brand's ethos of offering experiences, not just coffee.
Tap or click the posters to see the magic ↓
skunkworks
skunkworks
We're not building jets.
But our branding is fly though.
We're not building jets.
But our branding is fly though.
In addition to my involvement in creating social media materials and collaterals, I had the privilege of collaborating with new and emerging brands. Within a small collective in the Visuals and Graphics Department, we passionately worked to establish these new brands—an aspect that Coffee Project is known for occasionally. My specific role revolved around conceptualizing packaging designs and creating mockups for general usage. Meanwhile, other team members focused on shaping the overall identity of each brand. This close-knit group can be likened to Coffee Project's version of Skunkworks, similar to Lockheed's renowned development team. While I'd love to share all the exciting new concepts we worked on, some of them remain confidential for now.
In addition to my involvement in creating social media materials and collaterals, I had the privilege of collaborating with new and emerging brands. Within a small collective in the Visuals and Graphics Department, we passionately worked to establish these new brands—an aspect that Coffee Project is known for occasionally. My specific role revolved around conceptualizing packaging designs and creating mockups for general usage. Meanwhile, other team members focused on shaping the overall identity of each brand. This close-knit group can be likened to Coffee Project's version of Skunkworks, similar to Lockheed's renowned development team. While I'd love to share all the exciting new concepts we worked on, some of them remain confidential for now.
How aesthetic do you want it to be?
Yes.
Yes. It's always
the little things.
Yes. It's always the little things.
The little things that spark up ideas.
And the little things that make you smile.
The coffee is there as a medium. But the project has always been the experience.
What's better than a café?
A café on wheels!
Every cup tells a story.
What's yours?
Every cup tells a story. What's yours?
Made for AllValue Holdings Co.
Copyright © 2021. All Rights Reserved.
AllValue™, Coffee Project™, Ruined Project™, Café Crossing™, and theminiproject™, are trademarks of AllValue Holdings, Co., registered in the Philippines. The use of the aforementioned names is for informational purposes only and does not imply endorsement or affiliation with the company.
The works showcased on this website were designed by Reginald Santos. Copyrights for certain elements showcased on this website belong to their respective clients, are separately protected, and are used with permission. Reproduction, distribution, or any unauthorised use of these works is strictly prohibited without the explicit permission of the rightful owners.
AllValue™, Coffee Project™, Ruined Project™, Café Crossing™, and theminiproject™, are trademarks of AllValue Holdings, Co., registered in the Philippines. The use of the aforementioned names is for informational purposes only and does not imply endorsement or affiliation with the company.
The works showcased on this website were designed by Reginald Santos. Copyrights for certain elements showcased on this website belong to their respective clients, are separately protected, and are used with permission. Reproduction, distribution, or any unauthorised use of these works is strictly prohibited without the explicit permission of the rightful owners.
social media
The feed. It's a daily thing.
Coffee Project's social media feed can be likened to a dynamic and vibrant organism, constantly evolving. As part of a dedicated team of designers, I was entrusted with the responsibility of maintaining Coffee Project's impeccable visual standards. Throughout my tenure, I had the opportunity to contribute to three significant campaigns, resulting in the creation of over 150 captivating artworks.
social media
The feed. It's a daily thing.
Coffee Project's social media feed can be likened to a dynamic and vibrant organism, constantly evolving. As part of a dedicated team of designers, I was entrusted with the responsibility of maintaining Coffee Project's impeccable visual standards. Throughout my tenure, I had the opportunity to contribute to three significant campaigns, resulting in the creation of over 150 captivating artworks.