Food and Services Group

Introduction

Bake My Day™

Bread Basket™

ROMA™

Coffee Project™

Elevating Philippines' dining experience one brand at a time.

Elevating Philippines' dining experience one brand at a time.

Elevating Philippines' dining experience one brand at a time.

Food by culinary artisans.
Marketed by visionary artists.

Food by culinary artisans. Marketed by visionary artists.

Food by culinary artisans. Marketed by visionary artists.

AllValue Holdings Corporation is a prominent and expansive retail establishment under the Villar Group of Companies. Within its umbrella, it manages various entities, including shopping malls, convenience stores, supermarkets, clothing stores, home furnishings, and more. Additionally, it houses the Food and Services Group, responsible for overseeing a chain of restaurants and cafés. As a graphic artist on the flagship team, my role involved maintaining the essence of AllValue's vision across its major brands like Coffee Project™, Ruined Project™, and Bake My Day™, among others. I also had the opportunity to contribute my skills to several other AllValue brands, such as Dear Joe™, San Marco™, AllAmerican™, Sombrero™, NAPA™, Café Crossing™, and more.

AllValue Holdings Corporation is a prominent and expansive retail establishment under the Villar Group of Companies. Within its umbrella, it manages various entities, including shopping malls, convenience stores, supermarkets, clothing stores, home furnishings, and more. Additionally, it houses the Food and Services Group, responsible for overseeing a chain of restaurants and cafés. As a graphic artist on the flagship team, my role involved maintaining the essence of AllValue's vision across its major brands like Coffee Project™, Ruined Project™, and Bake My Day™, among others. I also had the opportunity to contribute my skills to several other AllValue brands, such as Dear Joe™, San Marco™, AllAmerican™, Sombrero™, NAPA™, Café Crossing™, and more.

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Bake My Day®

Bake My Day®

One of the fast growing brands of AllValue, first introduced in 2017. It offers a wide selection of baked goodies like croissants, pies, and cookies, just to name a few. Aside from its delightful offerings, it is also known for its relaxing ambience. My task with Bake My Day is to assist in the production of social media materials and packaging design.

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Coffee Project®

Coffee Project®

Coffee Project is proud homegrown brand known for their picturesque interiors and premium offerings. My assignment with Coffee Project’s brand included boosting its online presence, managing store collaterals, and coming up with fresh ideas with each campaign season.

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Bread Basket® and ROMA Café®

Bread Basket® and ROMA Café®

Bread Basket is a rustic café recently introduced to four locations nationwide. While ROMA Café is one of the recent additions in AllValue’s ever expanding chain of cafés, launched in 2021. Since both were relatively new brands, my assignment was to produce branding collaterals and a unique style moving forward.

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Painting the wall with pastries.

Painting the wall with pastries.

As part of my responsibilities, I was occasionally assigned to create social media content for Bake My Day's feed. In November 2021, I collaborated with a talented graphic artist to elevate Bake My Day's Facebook theme. Our joint effort focused on establishing a consistent brand identity through standardized social media templates. During this period, we both managed Bake My Day's social media accounts, with a special focus on Facebook, until a dedicated artist took over the role later on. The styling guide we diligently crafted continues to be in use, shaping the brand's online presence to this day.

As part of my responsibilities, I was occasionally assigned to create social media content for Bake My Day's feed. In November 2021, I collaborated with a talented graphic artist to elevate Bake My Day's Facebook theme. Our joint effort focused on establishing a consistent brand identity through standardized social media templates. During this period, we both managed Bake My Day's social media accounts, with a special focus on Facebook, until a dedicated artist took over the role later on. The styling guide we diligently crafted continues to be in use, shaping the brand's online presence to this day.

Tap into your inner child. Bake My Day is for everyone. It was made to be engaging for all ages. As such, when it comes to artworks, especially seasonal promotions, all bets are off. It was our directive to come up with visually interesting, often wacky concepts, while keeping the brand intact.

Tap or click the posters to see the magic ↓

Tap into your inner child. Bake My Day is for everyone. It was made to be engaging for all ages. As such, when it comes to artworks, especially seasonal promotions, all bets are off. It was our directive to come up with visually interesting, often wacky concepts, while keeping the brand intact.

Tap or click the posters to see the magic ↓

Packaging happiness.
Redesigning memories.

Packaging happiness. Redesigning memories.

One of my monumental undertakings for Bake My Day would be perhaps its packaging redesign. In October 2021, I worked alongside Food & Services Group Operations Department to redesign the product packaging of the entire Bake My Day catalogue. After countless meetings and careful deliberation, we have successfully delivered the revamped packaging and went into full production as early as December 2021.

One of my monumental undertakings for Bake My Day would be perhaps its packaging redesign. In October 2021, I worked alongside Food & Services Group Operations Department to redesign the product packaging of the entire Bake My Day catalogue. After countless meetings and careful deliberation, we have successfully delivered the revamped packaging and went into full production as early as December 2021.

Playfully yours.

The main pattern of the packaging features an array of lively polka dots that dance across each item. Playful, yet sophisticated, these dots infuse a sense of joy and celebration into every product. And as a nod to its parent company, AllValue, we've gracefully incorporated subtle floral designs amidst the polka dots. These flowers serve as a tribute to the bakery's roots while adding a touch of elegance to the overall look.

For the love of pastries.

Welcome to a whole new world of delightful treats with the reimagined packaging for Bake My Day - the beloved bakery in the heart of the Philippines, designed for everyone to experience pure joy and deliciousness. This playful packaging rebrand brings a touch of whimsy and a burst of colors to brighten up your day.

Love at first sight.

As you walk into the bakery, be prepared to be greeted by a mesmerizing display of retail packaging that reflects the soul of Bake My Day. The teal packaging adorned with polka dots and subtle florals creates an instant connection, promising a delightful journey of flavors and happiness.

Send the gift of indulgence.

Surprise your loved ones with the eGift Card, beautifully designed to spread the joy of delectable bakery delights. Whether it's a birthday, anniversary, or simply a "just because" gift, the eGift Card delivers the promise of memorable moments and delicious memories.

Artisanal feasts for urban peeps.

Artisanal feasts for urban peeps.

Introducing Bread Basket, a charming rustic café that has recently expanded to four locations across the nation. This delightful establishment takes pride in serving artisanal food, drinks, and pastries, providing a countryside haven amidst the hustle and bustle of the city. As a part of the team, my role involves managing the collaterals, particularly focusing on the promotional materials for the grand launch day. Being a relatively new café, our goal is to make the launch a memorable and successful event.

Introducing Bread Basket, a charming rustic café that has recently expanded to four locations across the nation. This delightful establishment takes pride in serving artisanal food, drinks, and pastries, providing a countryside haven amidst the hustle and bustle of the city. As a part of the team, my role involves managing the collaterals, particularly focusing on the promotional materials for the grand launch day. Being a relatively new café, our goal is to make the launch a memorable and successful event.

Artistic palettes to delectable palates.

At Bread Basket, the emphasis is on artisanal excellence. Ensuring every aspect, from product presentation to the choice of typeface, aligns perfectly with the café's rustic elegance ethos was my primary objective. Unlike other brands, Bread Basket's signature denim blue scheme doesn't overpower the materials; rather, it graciously allows the products to take center stage, showcasing their true artisanal essence.

Taste the anticipation with each post.

Taste the anticipation with each post.

In late 2021, Bread Basket™ at NOMO made its grand entrance. As part of the team, my role involved creating captivating launch teasers for their social media accounts. With each teaser post, we embarked on a visual and storytelling journey, painting an enticing picture of what awaited visitors at Bread Basket™. Mouthwatering shots of artisanal delights, hints of cozy ambiance, and glimpses of the welcoming staff came together to create an irresistible allure.

In late 2021, Bread Basket™ at NOMO made its grand entrance. As part of the team, my role involved creating captivating launch teasers for their social media accounts. With each teaser post, we embarked on a visual and storytelling journey, painting an enticing picture of what awaited visitors at Bread Basket™. Mouthwatering shots of artisanal delights, hints of cozy ambiance, and glimpses of the welcoming staff came together to create an irresistible allure.

Enter the colosseum of delights.

Enter the colosseum of delights.

Nestled within AllValue's flourishing chain of cafés, ROMA Café emerges as one of the latest additions, making its debut in 2021 in the enchanting City of Bacoor. Drawing inspiration from the captivating Dream of Italy, ROMA tantalizes taste buds with genuine Italian delicacies, all while immersing patrons in the cozy ambiance of the Roman countryside. As part of the ROMA team, my delightful task revolves around crafting and assisting in the design of their winter season packaging, adding a touch of seasonal magic to the already inviting experience.

Nestled within AllValue's flourishing chain of cafés, ROMA Café emerges as one of the latest additions, making its debut in 2021 in the enchanting City of Bacoor. Drawing inspiration from the captivating Dream of Italy, ROMA tantalizes taste buds with genuine Italian delicacies, all while immersing patrons in the cozy ambiance of the Roman countryside. As part of the ROMA team, my delightful task revolves around crafting and assisting in the design of their winter season packaging, adding a touch of seasonal magic to the already inviting experience.

Lastly, all roads lead to Roma.

Lastly, all roads lead to Roma.

When it came to establishing its unique collateral and packaging style, our team took charge, and luckily, I was entrusted with a special task – designing the holiday packaging. It all started when my senior caught a glimpse of my preliminary concept for Bake My Day, and I was granted the creative freedom to take ROMA's design guidelines to the next level. The result? A breathtaking packaging design that perfectly complements the holiday charm at ROMA Café.

When it came to establishing its unique collateral and packaging style, our team took charge, and luckily, I was entrusted with a special task – designing the holiday packaging. It all started when my senior caught a glimpse of my preliminary concept for Bake My Day, and I was granted the creative freedom to take ROMA's design guidelines to the next level. The result? A breathtaking packaging design that perfectly complements the holiday charm at ROMA Café.

Made for AllValue Holdings Corporation

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